Expand to Global Markets

International trade opportunities for Florida-based companies are expanding, and the Florida SBDC Network can help prepare your business for globalization. Our International Trade Services are designed to connect export-ready new-to-market, new-to-export businesses with International Trade Specialists who can personally deliver the tools, strategies, and expertise needed to help grow and succeed abroad. They’ll guide you through the complexities of developing and executing an aggressive international growth strategy—putting you on the road to success.

Why Trade?

Florida’s strategic positioning and abundance of resources make it a prime location for trade. Ninety-five percent of the world’s population and more than 70 percent of the world’s purchasing power is outside the U.S. Research shows that more than 95% of exporters are small to medium-sized businesses that together produce two-thirds of Florida’s total export value. Statistics show that businesses expanding to international markets grow an average of 15% faster and are 12% more profitable.

International Trade Services

One-on-One Consulting

International Trade Specialists provide one-on-one consulting to help you:

  • Understand the basics of international trade
  • Determine which licenses are required
  • Compile market research
  • Understand country requirements for products
  • Prepare an Export Marketing Plan

Featured Training

Includes the Florida Export Series, International Trade Basics, and International Trade Certificate Program—one of a select number of NASBITE-accredited trade assistance programs in the world, and the only one in Florida.

Export Marketing Plan Services

Assists qualified new-to-export manufacturers and service providers with overseas growth strategies through the development of customized Export Marketing Plans. Provided in partnership with Enterprise Florida and the U.S. Commercial Services, the Export Marketing Plan includes:

  • a thorough readiness assessment
  • industry and market analysis with target market recommendations
  • a review of overseas trade opportunities
  • and an action plan that may include trade mission participation.

The cost to prepare an Export Marketing Plan is $4,000. Qualifying companies are eligible for a $3,500 scholarship, making the cost to your company $500.

Service Benefits

  • Strategize with International Trade Specialists who are Certified Global Business Professionals by the National Association of Small Business International Trade Educators (NASBITE), the benchmark for competency in global commerce
  • Determine key target markets
  • Develop country launch strategies
  • Connect with international buyers

How do I get started?

  1. If you are a new business, visit the New Business section of our website. If you are an existing business, visit the Existing Business section. You must complete the prerequisites prior to receiving individual consulting assistance.
  2. Once completed, you will complete the online Request for Consulting application that will be forwarded to the Florida SBDC that serves your area.
  3. Within three business days you will be contacted by the Florida SBDC to get started on your path to success.

Have questions?

Please contact your local Florida SBDC office.

Featured Field Experts

Rafael Martinez-Pratts

Consultant and International Trade Specialist

  • Areas of Consulting: Digital Marketing, International Business, Business Development, Business Plan Strategy and Development, Business Start-Up, and Multimedia Design
  • Education: MBA, Marketing, Regent University; BBA, International Business, Florida International University
  • Certifications: Certified e-Marketer, Certified Global Business Professional

Parbatee Chang

Consultant and International Trade Specialist

  • Areas of Consulting: International Business, International Trade, Export Marketing Plans, Business and Strategic Plan, Cashflow Management, Compliance, Engineering Research and Development, Financial and Capital Access, Market and Sales Growth, Personnel and Human Resources, Start-up, Strategic Plan
  • Education: MBA
  • Certifications: NASBITE Certified Global Business Professional; Executive Certificate of Global Finance from the Thunderbird School of Global Management

Kevin Brady


  • Areas of Consulting: Global Sales & Marketing Management, International Business Planning & Development, Supply Chain Analysis, Import/Export Operations, Logistics Planning & Management, Foreign Procurement
  • Education: BA, Liberal Arts, Southeastern Louisiana University
  • Certifications: NASBITE Certified Global Business Professional, Export & Trade Counseling Certification Intermediate SBA, Export & Trade Counseling Certification Introductory SBA

Shelly Bernal


  • Areas of Consulting: International Market / Export Assistance
  • Education: MBA
  • Languages: Bilingual in Spanish