Florida SBDC Network State Office (Pensacola, Fla.) – The Florida Small Business Development Center (SBDC) Network, the state’s principal provider of small business assistance, encourages small businesses to participate in Small Business Saturday, which will be held this Saturday, November 29, and urges consumers to support small businesses during this day and throughout the holiday season.
Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. Small Business Saturday is a day dedicated to supporting small businesses and strengthening communities across the country.
In 2024, U.S. reported projected spending among customers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $22 billion. According to the 2025 Small Business Saturday Consumer Insights Survey commissioned by American Express, 86% of surveyed customers say they are likely to Shop Small this holiday season and 76% agree that small businesses are essential to their community.
“When you shop small, you help fuel local jobs, local investment, and local opportunity,” said Greg Britton, state director of the Florida SBDC Network. “The Florida SBDC Network encourages Floridians to make small businesses part of their holiday traditions and to continue supporting them year-round.”
The network encourages small businesses to consider participating in Small Business Saturday. Some ways to participate include:
- Visiting ShopSmall.com to download customizable marketing materials, including storefront signage, website banners, and social posts
- Partnering with other small businesses in your community
- Considering offering a special discount or promotion
- Encouraging customers to participate through social media and email marketing
Small businesses and consumers may learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com.
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