Leaving the Corporate World to Build Something Meaningful
After years in the corporate event-planning world, Geri Bell knew she was ready for change. While she loved the creativity, the pace of corporate life left her wanting something more personal and purpose-driven.
This would all come to be during a relaxed Sunday brunch with friends when an idea struck.
“We were all sitting outside in the backyard enjoying the day. There were about 10 people and 15 dogs. Someone brought a human charcuterie board, and I just looked at the dogs running around and thought, why doesn’t anybody make charcuterie boards for dogs?”
That simple moment sparked what would soon become PupCuterie.
A Health-Conscious Concept Designed for Dogs
PupCuterie offers charcuterie-style boards curated specifically for dogs, featuring natural and organic treats sourced from small businesses across the United States.
“I source all American-made natural and organic dog treats from small businesses around the country, and those businesses source their proteins from American farmers.”
Each board is designed to be fun, functional, and thoughtful; whether for sampling, celebrating, or gifting.
“They’re adorable, they’re healthy, they’re natural. No preservatives, no artificial anything. Everything is made in the USA from farm to board.”
Solving Real Problems for Dog Owners
Beyond presentation, PupCuterie helps dog owners make informed choices about what their pets eat.
“Using a charcuterie board is a way to sample different proteins and crunchies if you’re not sure what your dog likes.”
Boards can be customized for dogs with allergies or sensitivities, including chicken-free and protein-and-veggie-only options. They’ve also become a standout gift.
“It solves that ‘wow’ factor. You really thought of me. You really get how much I love my dog.”
Integrity as a Brand Standard
A defining element of PupCuterie is Geri’s uncompromising approach to sourcing.
“Every single product, every single protein, every treat is made in the USA. I will call the owners of companies and specifically ask them where they source their proteins from.”
If the answer doesn’t meet her standards, she moves on.
“Some of them say, ‘I don’t know,’ and I say, ‘Thank you very much.’ On the no list.”
Finding Direction with Florida SBDC at Florida Atlantic University
As a first-time business owner and solopreneur, Geri knew she needed guidance.
“A former colleague of mine introduced me to SBDC at Florida Atlantic University. I reached out the next day, and here I am.”
Working with the Florida SBDC at Florida Atlantic University helped her stay focused and avoid overwhelm.
“Their guidance on setting up my website, pricing, products, and direction has kept my head on straight.”
From the beginning, she worked closely with her consultant, Andrea JohnBaptiste.
“Andrea JohnBaptiste, she is my mentor. She has been with me since the beginning.”
Steady Guidance That Keeps the Business Moving Forward
For Geri, Andrea’s role has been both strategic and grounding.
“When I have an idea or something pops up that sounds good, she’ll say, ‘Let’s table that for now and focus on what you’re doing.’”
That clarity has helped Geri move forward without burning out.
“When I get stuck, she keeps my path going forward and coaches me through the struggles that I’m having, because there’s always struggles in new businesses.”
Turning Support into Action
With SBDC guidance, Geri took tangible steps to grow PupCuterie, including bringing on a student intern to manage social media.
“I was able to reach out to potential interns, and now I have an intern managing my social media.”
The impact was immediate.
“One of my videos has almost a thousand views, which is awesome for a small business. Our followers are growing.”
More Than Business Advice
For Geri, the Florida SBDC at Florida Atlantic University provided more than technical support.
“It’s hard starting your own business and not having emotional support.”
“That’s why I go to SBDC. I ask those questions, and they come back with advice because they have experience from other small businesses.”
She values the ongoing relationship and accessibility.
“Having SBDC in my back pocket on my phone and email is such a treat.”
Looking Ahead
Today, PupCuterie continues to grow, with plans for subscriptions, partnerships, and nationwide reach.
“I’m still here, I’m still growing, and things are moving in a good direction.”
Geri credits Florida SBDC at Florida Atlantic University as a key part of that momentum.
“SBDC has given me the most guidance, education, advice, and tools. I just keep going back, and we keep moving forward together.”
Advice for Other Entrepreneurs
Her advice to other small business owners is simple and genuine.
“If you are a small business owner and you need guidance or expert advice, please call SBDC at Florida Atlantic University.”
“It’s free, it’s no charge, and they have all the tools and resources to get you going and keep you going.”
